Alexis Call

Alexis is Head of Digital Merchandising + Site Experience at Stanley, where she leads end-to-end DTC strategy for North America. With over 15 years in ecommerce at companies like Amazon and Nordstrom, she’s driven multi-billion-dollar growth through full-funnel digital strategies and site optimizations that have increased conversion, lifetime value and ultimately revenue. She’s been recognized for strategic innovation at Nordstrom and scaling Amazon’s holiday business to record performance with a distinct focus on connecting creator content to commerce outcomes. She specializes in transforming how brands think about the customer journey—from inspiration through checkout—and measuring success beyond the last click. Alexis is passionate about building teams, mentorship and creating collaborative, productive environments that produce tangible results.