Content Breakfast: Unpacking the 2026 State of Agentic Commerce Report
Location: Track C
The data is in: brands and digital leaders have moved beyond simple automation and into the Agentic Era. But what does it actually take to lead in a market where agents are a key part of your team and customer experience? In this session, we go under the hood of the 2026 State of Agentic Commerce Report and host a panel discussion with brands to reveal the shifting benchmarks and buyer behaviors defining this year.

From Click to Doorstep: How Fulfillment and Delivery Drive Ecommerce Growth
Location: Main Stage
Customers don't think about fulfillment and delivery as separate functions. They experience them as one journey. In this fireside chat, two Amazon Supply Chain Services leaders explore how businesses can meet rising customer expectations across that full journey, from inventory and fulfillment through transportation and delivery. The conversation covers multichannel growth, trusted delivery signals, the role AI plays behind the scenes, and how fulfillment and delivery work together to drive conversion, customer trust, and repeat business.

Keynote: How AI Search and Agentic Commerce Are Reshaping Retail
Location: Main stage
In this keynote, Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, explores how AI-powered search and agentic commerce are reshaping retail. As intelligent systems take a more active role in product discovery and purchasing decisions, traditional customer journeys are rapidly evolving. Kartik will share insights into how these shifts are impacting business models, customer experience, and competitive strategy—and what retailers and brands must do to adapt and lead in this new era of AI-driven commerce.

Retailer Discussion: The Future of Personalization Is Physical, Human and Immersive
Location: Main stage
"Physical retail isn’t disappearing—it’s evolving. As digital channels dominate discovery and transactions, stores are being reimagined as high-impact experience hubs and measurable performance drivers. This session explores how brands are transforming stores from pure sales environments into engines for acquisition, engagement, fulfillment, and brand storytelling. Learn how “experience is the new foot traffic,” and how leading retailers are designing spaces that influence online conversion, loyalty, and lifetime value. We’ll also examine how stores can be measured and optimized like any other performance channel, using data to connect in-store activity to total customer value. Discover how to future-proof your store strategy in an era where physical and digital are no longer separate."

Content Lunch: The Growth Playbook: Where First-Party Data Meets Innovation
Location: Track C
Unlocking the full potential of first-party data for fueling improved marketing outcomes requires a culture of innovation. This panel features retail leaders who will share strategies, successes, and lessons learned in their pursuit of data-fueled marketing success. Hosted by Iridio by RRD℠, this panel explores the intersection of data and innovation, offering fresh insights on mastering activation, scaling personalization, and boosting loyalty. Attendees will walk away with input for modernizing their own retail marketing playbook to overcome common data challenges and future-proof their growth initiatives.

Panel: Lessons from High-Growth Scale-Ups
Location: Main stage
What really drives breakout growth in today’s retail landscape—and what does it take to sustain it? In this fast-paced fireside conversation, leaders behind some of the most compelling direct-to-consumer brands unpack how they’ve built momentum at scale without losing what made their brands special in the first place. From architecting commercial growth engines to crafting best-in-class digital and customer experiences, they’ll share how every decision—from acquisition to retention to brand storytelling—connects to long-term success. Expect a candid look at the inflection points that matter most: when to double down, when to evolve, and how to balance performance with brand. This session will deliver practical insights on scaling intelligently, building enduring customer relationships, and staying relevant as expectations—and competition—continue to rise.

Panel: Everyone Owns the Customer. So Why Is Growth Still So Hard?
Location: Main stage
Customer journeys are more fragmented than ever, spanning channels, teams, and partners that rarely connect the way customers expect. Even with major investments in data, AI, and personalization, many brands still struggle to turn customer insight into measurable growth. In this session, leaders across retail, data, and transformation will unpack where execution breaks down—and how to activate first-party data, align teams, and make customer strategy executable at scale.

Content Breakfast: One Growth Model, One Truth: How Decision AI Is Ending the Era of Siloed Commerce
Location: Track D
Most retail and CPG organizations are making growth decisions the same way they always have — by function. Marketing optimizes spend. Sales chases volume. Finance guards margin. Each team armed with their own model, their own data, their own version of the truth. The result: local wins, enterprise losses. In this session, Data Poem Chief Growth Officer Robert Baker and SVP of Client Engagement Tom O'Sullivan unpack why siloed decision-making is the hidden tax on growth — and how leading Fortune 500 brands are eliminating it. Drawing on real deployments across some of the world's largest consumer goods and retail brands, they'll show how Decision AI powered by causal reasoning — not correlation — creates a single enterprise growth model that aligns marketing, commercial and finance teams around the same levers. The result: faster decisions, fewer blind spots and compounding revenue outcomes at scale.

Opening Keynote: DTC Growth Changed. Bombas Is Building What’s Next
Location: Main stage
In a keynote opening conversation, Bombas CEO Jason LaRose joins Gabrielle Fonrouge to discuss how the DTC playbook is evolving and what it takes to build the next generation of consumer brands. From expanding into footwear, wholesale, retail stores and international markets to scaling a mission-driven business, Bombas is navigating growth in a rapidly changing landscape. Jason will share leadership lessons from the company’s next chapter, how Bombas is adapting to new realities in customer acquisition and brand building and practical insights for retail and DTC leaders looking to grow smarter and faster.

Keynote: Engaging Every Shopper: Deep Learning and AI-Powered Optimization Across the Customer Journey
Location: Main stage
Join RTB House’s VP, Global Head of Product Marketing and Analytics, Jaysen Gillespie, and GNC’s VP of Digital Marketing, Dianne Ramlochan, for a mainstage session on how AI is reshaping the customer journey — from product discovery and brand research to trust, consideration and purchase decisions. The session will feature early findings from RTB House’s AI Agents & Consumer Shopping Research Study, followed by a fireside chat on what these shifts mean for retail marketers and how brands can stay visible as AI-powered tools increasingly influence the path to purchase.

"Straight From Gen Z: What Today's Most Influential Consumers Actually Want "
Location: Main stage
Gen Z holds more purchasing power and brand influence than any generation before them. But earning their loyalty requires a fundamental rethink of how brands show up. They're redefining what aspirational, and inclusive actually mean, and they're quick to walk away from brands that don't keep up. In this session, a Victoria's Secret executive joins real Gen Z consumers from The Z Suite — Berns & Co.'s network of Gen Z voices — for an unfiltered conversation about what it takes to win this generation. The discussion will cover how brands are evolving their identities around authenticity and representation, transforming legacy moments into social-first content, moving from promotional marketing to product credibility, and building inclusion that goes beyond the campaign.

Content Lunch: Not Another Brand Talk: The New Growth Model for Marketers Under Pressure
Location: Track D
Marketers are juggling three impossible demands: build a brand people love, prove every dollar is working, and keep up with changing customer behavior that doesn't wait for quarterly reports. A powerful brand is essential for growth. Your CFO probably knows that. But you have to prove it. In this session, Wpromote x Giant Spoon introduces a model that connects how people feel about your brand to how your business actually grows, using signals you can act on before the next reporting cycle, not after. You'll leave knowing how to turn consumer data into sharper media and creative calls, spot where growth is stalling and take immediate action, and walk into any budget conversation with a story finance can't argue with.

Keynote: Lights, Camera, Commerce: Why Brands Must Embrace Live Shopping
Location: Main stage
Live shopping is reshaping retail, and the time to act is now. Join Brian Beitler, QVC Group’s Chief Business Development Officer, for an inspiring keynote on why brands must embrace live video shopping or risk falling behind. Learn how QVC Group is leading the live social shopping revolution and discover how human connection, authenticity and interactive video drive conversion and loyalty. Get actionable insights to help your brand stay competitive and connect with today’s shoppers through the power of live shopping.

Executive Roundtables (invite-only)
Profitable Growth Playbooks: What’s Working Across Channels Right Now? (Joe Megibow, CEO, cpap.com) What Got You Here Won’t Get You There: Adapting to a New Era of Consumer Disruption (Billy May, CEO, Brooklinen)

Keynote: AI and the Connected Customer Experience: What's Real, What's Theater and What's Next
Location: Main stage
Every vendor opens with "AI changes everything." Every customer inbox is filling with AI slop. For CMOs, the gap between the promise and the reality lands squarely on the asset we can least afford to damage: the customer relationship. So when can we actually trust AI to deliver the connected customer experience we've been promising for a decade? This session cuts through the hype—what works now, what's two quarters away, and what to build, buy or wait on.

Closing Keynote: Decoding the DNA of Enduring Brands
Location: Main stage
In an era of fleeting trends and algorithm-driven hype, what actually makes a brand last? Few people have stronger opinions—or a better track record—than Mickey Drexler. As Chairman of Alex Mill and the force behind defining eras at J.Crew and Gap, Drexler helped shape modern retail by trusting instinct, obsessing over product, and refusing to follow the crowd. In this candid keynote interview Drexler pulls back the curtain on what separates brands that endure from those that flame out. Expect sharp takes on merchandising, leadership, and why most brands lose their edge the moment they start listening to too many opinions. Part masterclass, part reality check, this conversation will dive into the gut instincts, relentless standards, and occasional rule-breaking required to build brands people actually care about—and keep them relevant long after the hype cycle fades.