Two Days of What's Next in Commerce
Retail is always changing. To help you stay in the know and tackle challenges, we’re bringing you some of the industry’s top minds to share strategies, insights and innovations. You’ll walk away with ideas you can immediately implement with your teams.
Complete Agenda coming soon!
Registration & Info Desk Opens
8:00 AM – 9:00 AM ET
1hr
Networking Breakfast – All Attendees
Location: Discovery Lounge
8:00 AM – 8:50 AM ET
50min
Content Breakfast: Unpacking the 2026 State of Agentic Commerce Report VP, Global Marketing Analytics and Media Strategy, Coach Director Industry Insights, Salesforce
Location: Track C
The data is in: brands and digital leaders have moved beyond simple automation and into the Agentic Era. But what does it actually take to lead in a market where agents are a key part of your team and customer experience?
In this session, we go under the hood of the 2026 State of Agentic Commerce Report and host a panel discussion with brands to reveal the shifting benchmarks and buyer behaviors defining this year. Pooja Chandiramani
Caila Schwartz
8:00 AM – 8:50 AM ET
50min
Content Breakfast
9:00 AM – 9:10 AM ET
10 min
Opening Remarks
Location: Main stage
9:10 AM – 9:30 AM ET
20min
Opening Keynote: ‘Life Out Here’ Meets Growth Out There: How Tractor Supply Became a Quiet Giant
Location: Main stage
Kimberley Gardiner
Chief Marketing Officer, Tractor Supply Co.
Steve Dennis
Host, Remarkable Retail Podcast
9:35 AM – 9:55 AM ET
20min
Title Keynote
Location: Main stage
9:55 AM – 10:35 AM ET
40min
Break + Brand Bodega
10:00 AM – 10:35 AM ET
35min
1:1 Meetings
Location: Discovery Lounge, Level 3
10:35 AM – 10:45 AM ET
10min
Spotlight: What’s the Scoop Today? 2026 Bold Predictions
Location: Main stage
Rick Watson
Founder & CEO, RMW Commerce
10:50 AM – 11:10 AM ET
20min
Keynote: AI Search and Agentic Commerce Are Reshaping Retail
Location: Main stage
Kartik Hosanagar
Faculty Co-Director, Wharton Human-AI Research
11:15 AM – 11:40 AM ET
25min
Panel: Are Robots Stealing Your Brand Soul? Keep it Human in the Age of Agentic
Location: Main stage
As AI and automated agents take on more of the customer journey, brands face a critical question: how do you scale efficiency without losing the human connection that defines your identity? This session explores the tension between automation and authenticity, showing how leading brands are blending cutting-edge technology with real human empathy. Learn practical strategies to preserve your brand voice, foster genuine engagement, and ensure that every customer interaction—digital or in-person—feels human-first. Walk away with a roadmap for harnessing AI without sacrificing the soul of your brand.
Oscar Diaz
SVP, Technology & Digital Innovation, G-III Apparel Group
Adnan Somani
EVP, Digital Technology, Authentic Brands Group
11:45 AM – 12:05 PM ET
20min
Retailer Discussion: The Future of Personalization Is Physical, Human and Immersive
Location: Main stage
Physical retail isn’t disappearing—it’s evolving. As digital channels dominate discovery and transactions, stores are being reimagined as high-impact experience hubs and measurable performance drivers. This session explores how brands are transforming stores from pure sales environments into engines for acquisition, engagement, fulfillment, and brand storytelling. Learn how “experience is the new foot traffic,” and how leading retailers are designing spaces that influence online conversion, loyalty, and lifetime value. We’ll also examine how stores can be measured and optimized like any other performance channel, using data to connect in-store activity to total customer value. Discover how to future-proof your store strategy in an era where physical and digital are no longer separate.
Amiee Bayer-Thomas
Chief Retail Officer, Ulta Beauty
Kim Heidt
Chief Retail Officer, Tecovas
Matthew Quint
Principal, Quintessential Communications
12:05 PM – 12:55 PM ET
50min
Content Lunch VP, Digital Media Sales, RRD
Location: Track C Catherine Chen
12:05 PM – 12:55 PM ET
50min
Content Lunch
Location: Track D
12:10 PM – 1:20 PM ET
1hr 10min
1:1 Meetings
Location: Discovery Lounge, Level 3
1:05 PM – 1:25 PM ET
20min
Panel: Lessons from High-Growth Scale-Ups
Location: Main stage
What really drives breakout growth in today’s retail landscape—and what does it take to sustain it?
In this fast-paced fireside conversation, leaders behind some of the most compelling direct-to-consumer brands unpack how they’ve built momentum at scale without losing what made their brands special in the first place. From architecting commercial growth engines to crafting best-in-class digital and customer experiences, they’ll share how every decision—from acquisition to retention to brand storytelling—connects to long-term success.
Expect a candid look at the inflection points that matter most: when to double down, when to evolve, and how to balance performance with brand. This session will deliver practical insights on scaling intelligently, building enduring customer relationships, and staying relevant as expectations—and competition—continue to rise.
Katia Unlu
Chief Commercial Officer, Boll & Branch
Nicole Wegman
Founder & CEO, Ring Concierge
Emily Hickey
Co-Founder & CEO, Chief Detective
1:30 PM – 1:50 PM ET
20min
Keynote: Rethinking Long Term Customer Value
Location: Main stage
1:50 PM – 2:30 PM ET
40min
Break + Brand Bodega
2:00 PM – 2:35 PM ET
35min
1:1 Meetings
Location: Discovery Lounge, Level 3
2:30 PM – 2:50 PM ET
20min
TRACK A
AI for MarketinG
The Compounding Advantage of Building Marketing Programs That Learn
Vivian Chang
VP Ecommerce, GNC
Meera Murthy
GM & VP of Product, Bloomreach
TRACK B
Discussion Forum
From Vibes to Values: How Gen Z Decides What’s Worth Buying
Taylar Gomez
Founder, Syft
TRACK CCustomer Acquisition
Measuring and Maximizing Incremental Value in Digital Customer Acquisition
TRACK DLoyalty & Retention
Retention as the New Growth Lever: Real-Time Signals to Protect and Grow CLV
TRACK EEcommerce Tech Innovations
Startup Showcase
Noam Paransky
Board Member, ThredUp
Jenna Flateman Posner
CEO, Chief Digital Agency
3:00 PM – 3:20 PM ET
20min
Breakout Session 2
TRACK AAI for Marketing
From AI Hype to AI Performance: Send Fewer Messages. Make More Money
Reed Pankratz
Director, CRM Marketing, The Vitamin Shoppe
Eric Miao
Chief Strategy Officer, Attentive
TRACK BDiscussion Forum
Townhall
TRACK CCustomer Acquisition
From Anonymous to Known: How PrettyLitter Built a $2.2M Revenue Engine with Identity and Loyalty
Matthew Seifert
VP, CRM & Loyalty, PrettyLitter
Ali Cassis
SVP, Customer Success, Digioh
TRACK DLoyalty & Retention
Mobile Messaging Strategies for Loyalty & Retention
TRACK EEcommerce Tech Innovations
Startup Showcase Continued
3:30 PM – 3:50 PM ET
20min
Breakout Session 3
Why Most AI in Marketing Fails — And How to Fix the Foundation
Rohan Rajan
Product Marketing Director, Treasure Data
Roundtables
You Can’t Convert Who You Don’t Know. Here’s How to Fix That
Alexandra Conners
Sr. Director, Product Marketing, Wunderkind
Smarter Post-Purchase Experiences
ZhuMei Chen
Sr. Manager, CX Harry’s & Flamingo, Mammoth Brands
Jonathan Wu
CEO, Cavalry
LIVE DEMOS
Customer Experience & Personalization
4:00 PM – 4:20 PM ET
20min
Breakout Session 4
Tactical Talk: From Creative to Clienteling: AI Across the Entire Customer Journey
The Next Evolution of Creative Operations: Reimagining the Creative Process with Agentic AI
Marc Celler
Sr Director, Rocketium
Better Together: Inside the Union Shaping the Next Wave of Optimization
Chase Edwards
VP, Sales, AB Tasty
David Weissman
EVP Growth, Tulip
Roundtables Continued
Designing Acquisition Strategies for an Agent-Led Internet
Retention as a Profit Center
Creative, Content and Marketing Tech
4:20 PM – 5:00 PM ET
40min
Break + Brand Bodega
4:30 PM – 5:05 PM ET 35min
1:1 Meetings
Location: Discovery Lounge, Level 3
5:10 PM – 5:40 PM ET
30min
Panel: Rethink CX: Lessons from Beyond Retail
Location: Main stage
Customer experience is evolving faster than ever—and the most groundbreaking insights are emerging outside traditional retail. In this session, industry leaders from hospitality, travel, and service sectors share how they’re redefining engagement, personalization, and loyalty at scale. Discover innovative strategies for connecting with customers across multiple touchpoints, leveraging data and digital tools to anticipate needs, and creating experiences that turn fleeting interactions into lasting relationships. Walk away with actionable lessons that can transform how your brand approaches CX, inspires loyalty, and drives growth in an increasingly competitive landscape.
Vijay Talwar
Chief Digital, Data & Technology Officer, Avolta
5:45 PM – 6:05 PM ET
20min
6:05 PM – 6:30 PM ET
25min
7:00 PM – 9:00 PM ET
2hr
CommerceNext VIP Dinners (invite-only)
7:45 AM – 8:45 AM ET
1hr
Press Breakfast (invite-only)
8:00 AM – 9:00 AM ET
1hr
Networking Breakfast – All Attendees
Location: Discovery Lounge
8:00 AM – 8:50 AM ET
50min
Content Breakfast
Location: Track C
8:00 AM – 8:50 AM ET
50min
Content Breakfast: Leadership Reimagined: Women Driving Retail in the AI Era Co-Founder, Women in Retail Leadership Circle
Location: Track D
AI is changing how retail operates and how leaders lead. This session spotlights women retail executives who are blending strategic vision with technology to redefine customer experiences, team dynamics and operational efficiency. Learn how to lead with confidence in an AI-driven world.Melissa Campanelli
9:00 AM – 9:10 AM ET
10min
Opening Remarks
Location: Main stage
9:10 AM – 9:30 AM ET
20min
Opening Keynote
Location: Main stage
9:35 AM – 10:05 AM ET
30min
Panel: AI-Powered CX: Turning First-Party Data Into Profit
Location: Main stage
Customer experience is one of the most powerful drivers of revenue, margin and customer lifetime value. In this session, retail leaders will share how they’re using AI and first-party data to turn CX into a measurable growth engine. Learn how brands are building AI-powered feedback loops that connect insights from marketing, ecommerce and post-purchase behavior to smarter media, merchandising and messaging decisions. Hear how predictive models help teams identify high-value customers earlier, adjust offers and spend in real time and reduce costly returns. The conversation will also explore how leading organizations measure the business impact of CX and communicate results to the C-suite in terms of revenue, profitability and long-term customer value.
Kristi Carlson
VP, Digital Technology, Kendra Scott
Justin Emig
Chief Digital & Technology Officer, Artistant Lane Furniture Collective
Alexis Call
Head of Digital Merchandising + Site Experience, Stanley 1913
Brad Arner
Chief Experience Officer, Triple Whale
10:05 AM – 10:50 AM ET
50min
10:10 AM – 10:45 AM ET
35min
1:1 Meetings
Location: Discovery Lounge, Level 3
10:50 AM – 11:10 AM ET
20min
Keynote: Engaging Every Shopper: Deep Learning and AI-Powered Optimization Across the Customer Journey
Location: Main stage
11:15 AM – 11:45 AM ET
30min
Panel: From Digital Natives to Legacy Institutions: Omnichannel’s Next Era
Location: Main stage
Omnichannel is no longer just about presence across touchpoints, it’s about delivering connected, context-aware experiences that move seamlessly with the customer. As digital-native brands scale and legacy institutions accelerate transformation, the definition of omnichannel is rapidly evolving. In this session, leaders across retail, technology and customer experience will share how they’re building connected ecosystems across physical, digital and emerging channels while navigating operational and market complexity. Through real-world examples, you’ll learn how organizations use loyalty, community and experiential touchpoints to drive acquisition, retention and long-term value.
Majed Masad
Co-Founder & President, Mejuri
Josh Friedman
SVP Ecommerce & Digital, Ulta Beauty
Katie Babineau
Chief Marketing Officer, Beyond Yoga
11:50 AM – 12:20 PM ET
30min
Z-Suite Panel
Location: Main stage
12:20 PM – 1:15 PM ET
55min
1:1 Meetings
Location: Discovery Lounge, Level 3
12:20 PM – 1:35 PM ET
1hr 15min
12:20 PM – 1:20 PM ET
1hr
Content Lunch
Location: Track C
12:20 PM – 1:20 PM ET
1hr
Content Lunch
Location: Track D
1:20 PM – 1:40 PM ET
20min
Keynote
Location: Main stage
Brian Beitler
SVP, New Business Development Officer, QVC Group
1:45 PM – 2:05 PM ET
20min
Keynote
Location: Main stage
2:05 PM – 2:40 PM ET 35min
Break + Brand Bodega
2:10 PM – 2:40 PM ET
30min
1:1 Meetings
Location: Discovery Lounge, Level 3
TRACK A Omnichannel Transformation
Architecting Seamless Customer Journeys
TRACK B discussions
commerce media + marketplaces
Roundtables
TRACK C ai for ecommerce
Boosting Ecommerce Conversions with AI-Driven Recommendations & Personalization
TRACK D Performance Marketing + measurement
Unlocking Growth through High-Performance Media Campaigns
TRACK E Commerce Everywhere: TV, Direct Mail, Social, Video and More
The Attribution Gap: An Ecommerce Brand’s Guide to TV That Performs
Aaron Pelander
Chief Brand Officer, GOVX
Stacey Hawes
Chief Strategic Growth Officer, Marketing Architects
3:10 PM – 3:30 PM ET
20min
Breakout Session 2
TRACK A Omnichannel Transformation
Research-Backed Insights on Omnichannel Transformation
Megan Hostetler
Global Head of Content Marketing, Marketing Solutions, SAP Engagement Cloud
TRACK B discussions
commerce media + marketplaces
Roundtables Continued
TRACK C ai for ecommerce
Using AI to Turn Shopper Behavior into Revenue-Driving Actions
Jackie Diette
Senior Director Ecommerce, MillerKnoll
Seth Levine
Lead Machine Learning Scientist, Loris.AI
TRACK D Performance Marketing + measurement
Tactical Talks: Performance Media Strategies That Drive Real Results
Meet the Invisible 95% Browsing Your Website
Jeff Wender
Chief Revenue Officer, Minty
Edek Wasilewski
Senior Director – Enterprise & Strategic Partnerships, Fastr
Christian Backe
Sr Account Executive, Quantcast
TRACK E Commerce Everywhere: TV, Direct Mail, Social, Video and More
Direct Mail, Reinvented: Trends and Insights Driving Data-Backed Results
Teju Prabhaka
Co-Founder & CEO, Share Local Media
3:40 PM – 4:00 PM ET
20min
Breakout Session 3
TRACK A Omnichannel Transformation
Turning Store Signals into Smarter Marketing and Personalization
TRACK B discussions
commerce media + marketplaces
TRACK C AI for ecommerce
Using AI to Reduce Friction Across the End-to-End Ecommerce Experience
TRACK D Performance Marketing + measurement
Turning Marketing Data into Growth Decisions
TRACK E Commerce Everywhere: TV, Direct Mail, Social, Video and More
Gen Z Panel
4:10 PM – 4:30 PM ET
20min
Breakout Session 4
TRACK A Omnichannel Transformation
Translating Store and Customer Data into Smarter Associate Experiences
TRACK B discussions
commerce media + marketplaces
TRACK C AI for ecommerce
Optimizing Digital Experiences with AI-Driven Testing and Insights
TRACK D Performance Marketing + measurement
Winning in Search & Social
TRACK E Commerce Everywhere: TV, Direct Mail, Social, Video and More
Scaling Social and Video Commerce Through Creators and Community
3:45 PM – 4:35 PM ET
50min
1:1 Meetings
Location: Discovery Lounge, Level 3
Keynote
Location: Main stage
5:05 PM – 5:35 PM ET
30min
Panel: All About the Long Game: CLV as the Ultimate Growth Metric
Location: Main stage
In today’s retention landscape, traditional points-based loyalty programs are losing relevance. Leading brands are shifting toward behavior-driven engagement strategies that reward meaningful customer actions, not just transactions. This session explores how organizations are moving beyond legacy loyalty models and reframing loyalty through Customer Experience and Customer Lifetime Value. Learn why CLV is becoming the ultimate growth metric, aligning marketing, product, and experience teams around long-term value creation. We’ll share practical approaches to measuring what matters, strengthening relationships, improving retention, and driving sustainable revenue growth. Walk away with frameworks to evolve loyalty strategies and build experiences that keep customers coming back.
Adrian Rohr
VP, Marketing, CRM, Fabletics
Sabrina Cherubini
Chief Marketing Officer, FullBeauty Brands
AJ Patel
SVP, Global Growth, U Beauty
Eiko van Hettinga
Co-Founder & Managing Director, 7Learnings
5:40 PM – 6:20 PM ET
40min
Closing Keynote: Decoding the DNA of Enduring Brands
Location: Main stage
In an era of fleeting trends and algorithm-driven hype, what actually makes a brand last? Few people have stronger opinions—or a better track record—than Mickey Drexler. As Chairman of Alex Mill and the force behind defining eras at J.Crew and Gap, Drexler helped shape modern retail by trusting instinct, obsessing over product, and refusing to follow the crowd.
In this candid keynote interview with retail strategist Ken Pilot, Drexler pulls back the curtain on what separates brands that endure from those that flame out. Expect sharp takes on merchandising, leadership, and why most brands lose their edge the moment they start listening to too many opinions.
Part masterclass, part reality check, this conversation will dive into the gut instincts, relentless standards, and occasional rule-breaking required to build brands people actually care about—and keep them relevant long after the hype cycle fades.
Mickey Drexler
Chairman, Alex Mill & Founder, Old Navy & Madewell
Ken Pilot
Creator & Host, The Retail Pilot Podcast
6:20 PM – 7:20 PM ET
1hr
Surprise
8:00 PM – 11:00 PM ET
3hr
🧍♀️Meet the Women in Retail Leadership Circle at the Growth Show
We’re thrilled to welcome the Women in Retail Leadership Circle to the CommerceNext Growth Show — join us in the Discovery Lounge to connect with top women leaders driving innovation in retail!
TUESDAY, JUNE 23
Location: Women in Retail Leadership Circle Pavilion
10:00 A.M. to 10:10 A.M.
10:10 A.M. to 10:30 A.M.
12:00 P.M. to 12:10 P.M
12:10 P.M. to 12:30 P.M.
WEDNESDAY, JUNE 24
Location: Women in Retail Leadership Circle Pavilion
10:10 A.M. to 10:20 A.M.
10:20 A.M. to 10:40 A.M.
12:25 P.M. to 12:35 P.M.
12:35 P.M. to 12:55 P.M.
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