Tobin Thomas

Tobin Thomas is co-founder and CEO of Lifesight, which runs causal measurement for ~500
commerce brands including IKEA, Dyson, Bose and KFC. He recently published the Agentic
Unified Marketing Measurement Manifesto—the argument that the measurement stack most
marketers run will not survive the AI agents about to take over weekly budget decisions. He
writes Decision Desk, a fortnightly letter on causal-first growth.