Kristi Carlson is Vice President of Digital Technology at Kendra Scott, where she leads enterprise analytics, artificial intelligence strategy and marketing/ecommerce technology to drive revenue growth and operational excellence. With over 15 years of experience in data, digital and transformation leadership, she specializes in turning complex data ecosystems into scalable, business-impacting capabilities.
At Kendra Scott, Kristi partners across executive leadership, marketing, ecommerce and operations to embed data-driven decision-making and accelerate the adoption of AI across the organization. Her work focuses on aligning technology investments to measurable outcomes, enhancing customer engagement through personalization and building the foundation for long-term, insight-led growth.
Known for bridging the gap between strategy and execution, Kristi brings a pragmatic, results-oriented approach to modernizing data organizations and operationalizing AI at scale.