Joshua Nathan is a Senior Director of Partnerships at The Trade Desk, where he leads new commerce partnerships focused on data monetization. He works with leading retailers, platforms and commerce media networks to build scalable, data-driven solutions that connect media, measurement and transactions.
With experience spanning Bell Media and Nielsen, he has been at the forefront of the industry’s shift toward audience-based buying, identity and closed-loop measurement. His work has helped shape how brands activate commerce data and drive performance across the open internet.
He is particularly focused on the convergence of retail media, data collaboration and programmatic advertising, and how these forces are redefining growth in modern marketing.