Emily Hickey is Co-Founder and CEO of Chief Detective, the strategic performance marketing agency behind many of today’s fastest-growing apparel, beauty and lifestyle brands including MERIT, Jenni Kayne and goop. Chief Detective helps companies scale revenue, relevance and brand equity through its data-driven, AI-powered approach to creative testing and media buying. Prior to founding Chief Detective, Emily held leadership roles at startups from inception through IPO and earned her master’s degree from Stanford GSB.