Brian Beitler

Brian Beitler is Chief Business Development Officer at QVC Group. In this role, Brian leads strategic growth, innovation and partnership initiatives that shape the future of interactive retail. During his time with QVC Group, Brian has also served as General Manager of Live Shop Ventures, LLC and Chief Marketing Officer for QVC US and HSN, where he led all facets of customer acquisition and engagement across these retail brands to expand and engage their passionate customer community. With over 20 years of experience in Marketing, Business Development and Strategy, Brian Beitler has an eye for building brands, driving sales and profit growth, and cultivating long-term, high-value customer relationships. He joined QVC US and HSN after most recently serving as J. Jill’s Chief Marketing and Brand Development Officer for the women’s fashion brand. There, he was responsible for redefining and repositioning the brand, identifying new growth opportunities and optimizing the marketing investments to deliver improved sales performance and customer growth. Prior to J. Jill, Brian held CMO roles at Lane Bryant, Catherine’s and David’s Bridal. Brian has also held strategic and senior marketing leadership roles at Kohl’s, Bath & Body Works, Toys R Us and Mattel. Brian’s passion for Marketing expands outside the office as he currently serves on the Marketing Executive Council for NRF, and as Chairman of the Board of the Global Retail Marketing Association.