Ben George

Ben George

Director, Digital Marketplaces
Built Brands

Ben leads growth across digital marketplaces like Walmart, TikTok Shop and Amazon, and manages performance marketing efforts across digital retailer platforms. He helped BUILT go from a cold launch on Walmart.com to now BUILT having 12+ SKUs in-store nationwide at Walmart. Ben specializes in connecting digital and physical retail, leveraging data-driven insights to build cohesive omnichannel strategies that drive performance across ecommerce and in-store channels.