Maxx Blank

Maxx Blank is COO and Co-Founder of Triple Whale, the AI operating system for ecommerce,
serving 60,000+ brands with everything from measurement and attribution to agentic AI that
autonomously executes the work of running a business. Entrepreneurship has been the
throughline of Maxx’s life—he’s built and scaled multiple DTC brands on Shopify, living every
operational headache the platform now solves. That operator’s instinct is what shaped the
earliest bet he and his co-founders made: that trusted measurement is the foundational layer
making true business automation possible—a conviction that became one of the company’s
most enduring competitive advantages. Today, Maxx leads the operational engine behind one of
the fastest-growing AI companies in commerce.