For over 26 years, Meyar Sheik has been a pioneering, digital marketing, personalization, AI and
SaaS leader, building category-defining personalization and customer engagement platforms
for global brands. As the CEO & Founder of Certona from 2004 to 2022, he has helped shape
the AI personalization space, working with the largest brands like Nike, Sephora, Adidas, Gucci
and Uniqlo and earning recognition from Gartner, Forrester, G2 and IDC as a market leader in
omnichannel marketing and customer experience. Meyar’s work spans real-time web analytics,
recommendation engines, digital marketing and real-time experience personalization.
An entrepreneur, investor, advisor, and mentor he serves on digital commerce and technology
boards including NRF Digital Advisory Board and Council, and Tech San Diego. Known as an AI
personalization pioneer, Meyar holds a patent for profiling online visitors and is passionate
about helping brands unlock the full power of data, AI and SaaS to personalize customer
journeys.