Dana Schwartz

Dana Schwartz

Frmr SVP, Global Direct to Consumer & Digital
Keen Footwear

Dana Schwartz is a retail and ecommerce leader known for transforming how brands connect deeply with consumers. She has driven digital growth and innovation for companies including KEEN Footwear, ECCO Footwear and Ethan Allen. Blending creativity with commercial strategy, Dana brings a sharp perspective on DTC, experiential retail and brand storytelling—helping organizations unlock loyalty, relevance and long-term profitable growth. Her passion is unstoppable.